1st Edition

Advertisement and Modern Art (6-vol. EP set)

ISBN 9784902454819
Published June 9, 2015 by Routledge
2700 Pages

USD $1,780.00

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Book Description

  • A facsimile reprint of eight British books which deal with different visual aspects of modern advertising.
  • These newly available books were produced by various authors and graphic artists who were deeply involved in the advertisement business during the period of the ‘Roaring Twenties’, the golden age of commercial art. The collection offers not only an introduction, theory, and history of the relationship of modern art and advertising, but also provides numerous samples of artworks actually used in various forms of commercial design such as posters, flyers etc.
  • A valuable primary source for scholars of modern British culture and art, and of particular interest to those studying the history of advertising.

Table of Contents

Volume 1

Sparrow, Walter Shaw

Advertising and British Art: An Introduction to a Vast Subject

London: Bodley Head, 1924, c. 350pp. (incl. 27 text illus., 157 (36 in colour) plates)

Volume 2

Dean, Arthur W.

Modern Publicity - A Plea for Art in Advertising

London, New York [etc.]: Sir I. Pitman & Sons, 1921, c. 78pp.

Higham, Charles

Advertising, Its Use and Abuse

London: Williams & Norgate / New York, H. Holt, 1925, c. 256pp.

Fry, Roger

Art and Commerce (Hogarth Essays No.16)

London: L. & Virginia Woolf at the Hogarth Press, c1926, c. 28pp.

Volume 3

Preston, J. F. & Arch, E.

Advertising, Printing and Art in Commerce

London: Chapman & Hall Ltd, 1927, c. 357pp. (incl. 20 plates)

Volume 4

Gossop, R. P.

Advertisement Design

London: Chapman and Hall, 1927, c. 430pp. (incl. 144 (7 in colour) illus.)

Volume 5

Twining, E. W. & Hordich, D. E. M.

Art in Advertising - A Treatise on Artists' Work in Connection with All Branches of Publicity

London: Sir I. Pitman & Sons, 1931, c. 300pp. (incl. 142 (52 in colour) illus.)

Volume 6

Sheldon, Cyril

A History of Poster Advertising, together with a Record of Legislation and Attempted Legislation Affecting Outdoor Advertising

London: Chapman & Hall, 1937, c. 325pp.

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