Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development.
Table of Contents
Contents: Foreword, Jack J. Pelton; Foreword, Michael Magnusson; Preface; Part 1 An Introduction to Air Transportation: The airline industry: trends, challenges and strategies; Aviation: an overview; Historical perspective; Air transportation: regulators and associations; The general aviation industry. Part 2 Structure and Economics of the Airlines: The airline industry; Economic characteristics of the airlines. Part 3 Managerial Aspects of Airlines: Airline management and organization; Forecasting methods; Airline passenger marketing; Airline pricing, demand, and output determination; Air cargo; Principles of airline scheduling; Fleet planning: the aircraft selection process; Airline labor relations; Airline financing. Part 4 The International Scene: International aviation; Appendix; Glossary; Index.