This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyze one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors describe the rise of a new class of radio listeners: the networked ones. Networked audiences are made up of listeners that are not only able to produce written and audio content for radio and co-create along with the radio producers (even definitively bypassing the central hub of the radio station, by making podcasts), but that also produce social data, calling for an alternative rating system, which is less focused on attention and more on other sources, such as engagement, sentiment, affection, reputation, and influence. What are the economic and political consequences of this paradigm shift? How are radio audiences perceived by radio producers in this new radioscape? What’s the true value of radio audiences in this new frame? How do radio audiences take part in the radio flow in this age? Are audiences’ interactions and co-creations overrated or underrated by radio producers? To what extent listeners' generated content can be considered a form of participation or "free labour" exploitation? What’s the role of community radio in this new context? These are some of the many issues that this book aims to explore.
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Table of Contents
Preface David Hendy Introduction. The Listener as Producer: The Rise of the Networked Listener Tiziano Bonini Part 1: Interactive Publics (Telephone, Short Message Service, Social Networks) 1.When Speech Was ‘Meaningful’ and Presenters Were Just a Phone Call Away: The Development of Popular Radio Talk Formats in Early UKCommercial Radio Guy Starkey 2. Domesticated Voices: Listener ‘Participation’ in Everyday Radio Shows Jan Pinseler 3. Radio Audience Interaction: SMS Mobile Texting vs. Facebook Asta Zelenkauskaite 4. Listeners, Social Networks and the Construction of Talk Radio Information’s Discourse in the 2.0 Age Belén Monclús, Maria Gutiérrez, Xavier Ribes, Iliana Ferrer, and Josep Maria Martí 5. Sports Broadcasting in the Age of Network Society: Engagement with Listeners and Interaction throughout a Collective Experience Toni Sellas Part 2: Productive Publics 6. The Automatic DJ? Control, Automation and Creativity in Commercial Music Radio Fredrik Stiernstedt 7. Redefining Co-production in German Radio: Incorporating the Listener in German Radio Plays Golo Föllmer 8.Radio Ambulante: Narrative Radio Journalism in the Age of Crowdfunding Manuel Fernández-Sande 9. User-Generated Playlists: Radio Music Programming in the Age of Peer-to-Peer Production, Distribution, and Consumption J. Ignacio Gallego 10. Community Radio and Participation: Listeners as Productive Publics Salvatore Scifo 11. Radio Wnet: From Mainstream to Grassroots: A Case Study of Productive Listeners Grażyna Stachyra 12. Getting Listeners Involved: Rádio Ás, a Community Web Project Stanislaw Jedrzejewski and Madalena Oliveira 13. The Value of Productive Publics in Radio: A Theoretical Frame on Value Creation in Participatory Culture Adam Arvidsson
Tiziano Bonini is a Lecturer in Media Studies at the IULM University of Milan, Italy. Since 2005, he also works as a freelance radio producer for community, national commercial and public radio.
Belén Monclús is a Lecturer in the Audiovisual Communication and Advertising Department at the Autonomous University of Barcelona, Spain. Since 2007, she is the coordinator of the Catalonia Radio Observatory (l’OBS, GRISS-UAB).