With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including:
- Finance and accounting
- Marketing, communication and digital media
- Stakeholder relations
- Strategic planning
Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Table of Contents
Section 1: Theoretical Foundations Sport and the Natural Environment 1. Introduction: Sport and the Natural Environment 2. Theoretical Foundations for Understanding Pro-environmental Behavior in Sport 3. Teaching Sport Management and the Natural Environment Section 2: Strategic Approach 4. Strategic Management 5. Management and Leadership related to Sport and the Environment 6. Environmental Policies and Strategic Planning 7. Corporate Social Responsibility and the Environment in the Sport Industry 8. Pressures from Stakeholders to Implement Environmental Sustainably Efforts 9. Evaluation and Analysis of Environmental Actions Section 3: Marketing and Communications 10. Sustainability Marketing: How to Effectively Speak "Greening" in the Sport Industry 11. The Necessity of Stakeholder "Buy in" of Environmental Sustainability Efforts 12. Commutating the Green in Sport Section 4: Finance and Sponsorship 13. Financial Drivers for Embedding Sustainability into a Sport Organization 14. Sustainability and Sport Sponsorships Section 5: Facility and Event Management 15. Building Sports Green Houses: Issues in Sustainable Facility Management 16. Preparing Environmental Friendly Events
Jonathan M. Casper is an Associate Professor and Sport Management Program Coordinator in the Department of Parks, Recreation, and Tourism Management in the College of Natural Resources at North Carolina State University, USA. His research program focuses on enhancing quality of life through sport. His research in this field relates to informing sport organizations about better integrating sustainability efforts into organizational operations, marketing, and fan/participant engagement. Dr. Casper has published in leading peer-reviewed academic journals specific to sport and sustainability and presented his findings at international conferences. He also serves as a consultant for collegiate athletics departments and sport sponsors on sustainability initiatives.
Michael E. Pfahl is an Associate Professor and Undergraduate Program Coordinator in the Department of Sports Administration in the College of Business at Ohio University, USA. His current research interests are primarily conducted from a qualitative perspective and include the convergence of media, technology and sport, environmentalism and sport, and human resource issues in sport organizations. Dr. Pfahl conducted consulting activities for several different sport and non-sport organizations around the world. These activities include consulting related to environmental efforts for the Cleveland Cavaliers and sponsorship for the Lamphun Warrior Football Club (Thailand) among others. He has published his research in top academic journals and presented at conferences and events around the world.